-Main image from CD cover used directly as main image on album advert. Provides instant promotion as the audience know exactly what it is they should be looking for in store. This technique can be seen on You Me at Six's 'Hold Me Down' and Kings of Leon's 'Only By The Night' advertisements.
-In other cases the decision may be take
n to differ the main image from the album cover. In such case it's likely the advert will simply opt for an alternative picture of the artist themselves. This technique can be seen on Mumford & Sons 'Sigh No More' and Ed Sheeran's '+' advertisements.
n to differ the main image from the album cover. In such case it's likely the advert will simply opt for an alternative picture of the artist themselves. This technique can be seen on Mumford & Sons 'Sigh No More' and Ed Sheeran's '+' advertisements.
-If the decision is made to use a different main image on the advert oppose to that used on the album cover then it may be the case that the front cover of the album is displayed in the lower hand corner of the poster. This gives the audience the chance to see what it is they'll be looking for as well as allowing for an alternative main image to be used. This technique can be seen on Adele's '21' and Coldplay's 'X & Y' advertisements.
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