Arctic Monkeys

The first noticeable aspect of the digipak is it's lack of colour. It sticks to the stereotypes of the alternative rock genre by using dark/dull colours (black and white). This perhaps connotates to the audience the seriousness of the music. It holds meaning and isn't produced just for the recreational aspect. Another reoccurring theme of the digipak is the use of cigarettes. These can be seen scattered across the CD itself as well as in the main images on the cover and back of the album, This once again links to the seriousness of the album as well as the rebellion of the band itself. Smoking is seen as a negative thing to do but they don't care and make it a pivotal part of their digipak. This clear continuity throughout is a clear convention of digipaks in general. Once a theme is chosen it is conveyed on the outer case as well as the interior. Another convention of digipaks the Artic Monkeys stick too is the placement of their band name on the front cover of their album this alows the audience to clearly see who the album is by as soon as they view the face of the digipak. It is made to stand out further by being placed upon a white background oppose to the surrounding darker backdrop. However, as well as portraying certain conventions AM stick to their renound rebelions and break convetions. Most noticably they don't include the album title 'Whatever People Say I Am, That's What I'm Not' on the front of their digipak. Instead the title is placed, in small font, on the spine of the pak. This perhaps highlights the arrogance of the band, suggesting their name is the most important thing.